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AI retail startup Spangle raises $15M, reaching a $100M valuation

Spangle, an AI-driven e-commerce startup founded by former Bolt CEO Maju Kuruvilla, raised $15 million in an all-equity Series A round that valued the Seattle-based company at $100 million, TechCrunch reported. The company says it helps retailers personalize on-site experiences as product discovery shifts toward AI tools and recommendation engines.